Vanity is big business.
With billboards, commercials, magazines, television, runways, ads and
even store mannequins – we are bombarded by society and media’s idea of what
The cosmetic industry revenue
is in the billions and that alone only covers products. Add to this the numerous services, surgery,
supplements and professionals and their income and this figure if put into an
account could probably take the nation out of debt.
But few people concentrate on inner beauty and the
transformation of internal self-esteem and self-worth and how that can have a
bigger role on what we think of ourselves than anything inside of a bottle,
jar, box or under a knife can provide.
The problem in today’s world is there is a much larger price
to pay for beauty than we realize.
Glamorizing the definition of what that means and the need and greed for
measuring up to ever-changing standards of how one identifies the meaning of
beauty comes at a hefty price.
While everyone has talked about animal testing, there are
many companies who have made a conscious effort to ‘change’ how they produce
said beauty products. Some have taken
steps by changing their practices in manufacturing and no longer tolerate
testing on animals.
Other companies have taken a stand ingredient-wise, after
many reports have discussed lead content in lipsticks and other chemicals which
once absorbed into the human bloodstream have had an effect on overall health,
causing cancer and other diseases, ailments and disorders.
With this consciousness, some companies have taken the
approach of all-organic, natural composition, botanical ingredients and
beneficial products which have changed the landscape of beauty, health and
personal care items.
And other manufacturers have taken yet another step to
consider packaging – reducing it, making it recyclable, better for the planet
and utilizing less materials, waste and even soy ink printing on packaging.
Beauty companies may be changing, but the way products are
being pimped still has been a topic of controversy. With the Internet throwing more information
out to the public, it has been somewhat of a blessing in some instances by way of becoming more informed about what
consumers purchase. And that is good.
Also good are the companies taking a stand – like Dove with their
Anti-Airbrushing campaigns and other products like TRUTH – who did a domestic
violence awareness campaign to promote their sheer makeup (since most victims
use makeup as a cover up for the abuse they endure).
But the cosmetic industry advertising has a curse side also
as they throw more damaging ideals out to the human race prompting continuous
questioning of the damaging effects this has on today’s youth and self-esteem,
particularly using younger and younger models.
Cyber bullying has become more prominent with today’s youth being tossed
into the pool of physical image assessment – with an alarming number of teen
suicides as an end result from not feeling accepted and attractive. At what
point is pimping beauty destructive?
From innocent animals being tested, innocent children
succumbing to the pressures being judged externally, innocent humans being
poisoned with chemicals and Planet Earth suffering from the waste – are we
reminded when we look in the mirror of what the price of beauty actually
is? Are people becoming more aware and
alert to the domino effect of what internal insecurities we have to the point
where we mask ourselves with external ‘fixes’ in order to destroy everything
These are questions we must ask ourselves. We must face the facts with or without makeup
on and see the naked truth for what is happening to society. These are questions which we as consumers have
answers to and solutions for - but it
takes a shift, a movement, conscious collective consumer action to do something
about it, for it is our dollars that are not really adding up to much SENSE.
What we can do is redefine our sense of self and what really
matters and reinforce self-esteem in the next generation and be mindful of the
products we use, products we support and choose. Being okay with who we are takes more than a
few grooming tools, a beauty kit or self-medicating with external masking. It takes more than just a village, it takes
time to re-examine priorities and a sense of security in being alright in our
own skin regardless of what is applied on top of it.
~ Athena & Tess – We Solved It
for everyday PROBLEMS